Michael Israel: Applying AI Across the Kraft Group

Sports Pundit Podcast with Andy Marston

Time Stamps

  • 2:00 – Introduction to Michael and The Kraft Group
  • 3:30 – Applying Lessons from Outside Sports
  • 8:00 – Capturing User Data
  • 13:00 – Switching IT Provider and Implementing Innovation
  • 17:00 – Applying AI Across the Organisation
  • 25:00 – Learning from FIFA to Taylor Swift
  • 27:00 – Looking to the Future