Shannon Ludwig’s career is built on a passion for building teams, solving complex problems, and creating opportunities where innovation meets impact. Her journey began in 1999 when she co-founded 4Front Systems, a tech startup that taught her early lessons about vision, persistence, and leadership. When NWN acquired her company, Shannon carried that mindset forward because for her, success is always about the team. 

Mentorship has played a big role in Shannon’s story. From Tom Stegall, who taught her the fundamentals of business, to Nicole Coughlin, CIO of the Town of Cary, who inspired her by carving out new roles and building her brand, Shannon has learned from incredible leaders. She also credits longtime teammates and peers at NWN for challenging and supporting her growth. And perhaps most importantly, her daughter Ava has been a constant source of inspiration. “You want to make your kids proud,” Ludwig said. “It’s been important for me to show her what breaking glass ceilings looks like.” 

For Shannon, leadership means creating a vision, empowering others to achieve it, and building pathways for growth especially for those who don’t always see themselves represented. She lives in this, by mentoring emerging leaders, championing women’s visibility, and fostering inclusive, high-performing teams. 

Her advice to young women? See yourself in roles that might not yet feel attainable—and claim them. Build your network, find mentors, and lift others as you rise. And remember, balance matters. “It’s okay to say no sometimes,” she said “Protecting your time and energy makes you stronger.” 

Shannon stays motivated by her team and customers who challenge her to think differently. She thrives on learning, experimenting, and finding smarter ways to solve problems—including leveraging AI to improve efficiency and customer insights. Her ultimate goal is to leave a legacy of empowerment, where women see themselves reflected in leadership and success is measured by impact, not just numbers. 

And just for fun: Shannon started her career as an entrepreneur with just eight people. She’s also an ordained minister, a former avid hunter, and has a knack for creating informal mentoring circles that foster collaboration and growth. 

Being named a finalist for Woman of the Year is more than an accolade, it’s a reflection of Shannon’s commitment to innovation, inclusion, and leadership. Her story reminds us that breaking barriers isn’t just about personal success; it’s about lifting others along the way.